How A Good Website Helps Build Your Brand | Business Direct ...

When the Internet was still in its infancy and long before ?Google? became a verb, it was easy to find a business? website with a search engine. You could enter its name, hit enter and you generally would see it listed among the first couple of entries. But now, with a recent estimate of online pages totaling roughly 8 billion, it?s much more difficult to find corporate sites. Not only that, but they have to be designed well enough to stand out in order to make an impact on the market. To celebrate the launch of our?redesigned website, let?s look at how a well-designed website can improve your business? brand experience.

Professional Design

Any company website must be developed with the interests and expectations of customers in mind. How they respond to the layout of your page largely determines the extent to which they will want to do business with you. It was possible in the past to get away with a cluttered, poorly designed homepage, but consumers have grown more technologically inclined over the years. They now expect that ? no matter what kind of goods and services you provide ? your website will sport a modern look. You can accomplish this by using a clean typeface and contemporary, contrasting colors. You should also avoid excessive use of graphics; too many images can clutter your page and could confuse visitors to your site. Also, including too many features and links can result in slower loading times. This is not the impression you want to make, as people will associate an organized and operative webpage with a professional attitude.

Easy Navigation

Working in tandem with professional design is ease of navigation. It is important for users to access features simply and efficiently, and the manner in which you organize the sections of your website greatly impacts their ability to do so. On our site, for example, the different areas of the website are featured at the top of every page. In addition to providing basic information about our company, it serves as a link to the homepage. This means that, at any point in the course of browsing our site, you can return to where you began with just one click of the mouse. This feature is particularly useful for novice Internet users. Combining a clean layout with easy accessibility will ensure a comfortable experience for visitors to your site.

Mobile Sites

Smartphone ownership nearly doubled in the last year. This amazing figure goes to show how vital it is for businesses to develop complimentary mobile sites in addition to well-designed standard versions. While market forces have dictated that large corporations should have functioning mobile sites already in place, many users are pleasantly surprised when small businesses create mobile-friendly webpages and applications for their customers. Offering this capability could mean the difference between a customer choosing your company over a rival business. Many of the same rules site development rules apply to mobile platforms, but with a few key differences. Simplicity is key, as the viewing area is limited. Reduce image sizes for smaller screens and quick loading. Also, large, easy-to-read fonts are more suitable to customers on-the-go.

BDM offers several technology solutions, as well as an array of other services,?to help improve your website and your business. We?re ready to start working with you.

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Source: http://bdmtyler.wordpress.com/2012/03/28/how-a-good-website-helps-build-your-brand/

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