How DO YOU differentiate your home care agency from the others?? There are a number of ways, each of which can be a separate article. Today we?ll discuss how to add value to your home care services by focusing on a niche.
The Home Care industry has been growing steadily for the past decade.? Never before has the industry seen so much opportunity waiting at the door. With the increasing opportunities and growing need for our services are also increasing numbers of home care agencies opening around the nation.? Differentiating your agency from all the others becomes ever more imperative.
Dementia and Alzheimer?s care is growing rapidly in need with over 5.4 million American?s currently living with it and over 15 million families or friends serving as caregiver in some capacity.? These numbers are expected to more than double in the next eight years.? A disease that affects the patient, family and friends that has become so prevalent that there are support groups springing up around the country and world to help others live with it.
Monica Heltemes, OTR/L, founder of MindStart and occupational therapist, states that people living with Alzheimer?s and other forms of dementia and their caregivers are starved for more information and resources. ?Unlike medical conditions that are well known, Alzheimer?s is a hidden disease, for which most people do not understand, know how to handle, or are afraid to talk about. We need more resources, products, and overall awareness to help people living with dementia to have active and joyful lives.?
MindStart provides both Alzheimer activity products and how-to education for family and professional caregivers to help keep the person active and engaged, despite loss of functional skills.? The products MindStart features are expert designed and made specifically for individuals with dementia and their caregivers and include large piece jigsaw puzzles, memory books, dementia games, word searches, and more. Products can be used with people at various stages of dementia and include user guides to help caregivers to choose the right level of challenge for the person. Multiple photo images and product videos are available to allow customers to see the products in use.
To get started, you?ll need to educate yourself and your caregivers about memory loss. Working together with a company like MindStart and expert Occupational Therapists like Monica, your agency is able to provide value added services to Alzheimer?s and dementia patients and their families using MindStart?s tools and products as part of your service.
Since the products include user guides that give easy explanations of how to use the product and how to adapt the activity to different ?activity levels? or levels of dementia, you?ll be able to begin offering these services and tools immediately ? even as you and your staff are becoming the experts in memory loss patients in your community.? Products are also designed to be durable and re-usable, so they can be used with many different clients over time. MindStart takes away the guesswork for caregivers, giving them quick and easy activities that can be successfully used over and over.
With a growing populationliving with Alzheimer?s and dementia, your agency will see plenty of opportunity to help the families and patients just by providing home care services alone.? By focusing on memory loss as a niche and adding value through education, additional services and tools, you?ve just differentiated your home care agency in a major way!
To help you define your niche with Alzheimer?s and dementia care, HomeCareHowTo.com has partnered with MindStart to offer our Silver members an attractive discount on their products!
?By using Mind Start products we have differentiated ourselves in the marketplace as a homecare agency that ?thinks outside the box? when working with cognitive impairments. Family member and professional sources understand that we also focus on quality of life for our clients by using Mind Start products.?
Denis Ashauer
Home Helpers ? President
Dementia Care Specialist
Wisconsin
MindStart Visiting Kit
This kit offers the perfect solution for the person who works individually with different people at various stages of dementia, such as home care companions or aides.
Kit includes 1 Look and Lace card with lace; 8 different laminated word searches at 2 different levels of ease and wet erase marker; 1 -26 piece puzzle of your choice; and a carrying binder.? Each order includes an instruction sheet to offer multiple uses for the items.?
In partnership with HomeCareHowTo, MindStart is offering a special on your first trial of a Visiting Kit.? See below for the coupon and details.? If you would like to purchase additional Visiting Kits for your staff, quantity pricing is available; direct inquiries to www.mind-start.com or call 612-868-5831.
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